Before building it,
understand who it's for.
Research, design and launch
for products and services that
depend on how people really
behave.
They feel whether something is right long before they can say why. Your customers do it with your product. Guests do it with a service. Citizens do it with a public programme.
So we don't start by asking people what they want. We learn about what they do, how they do it, why they do it.
We go where your people are and learn from them while they do what matters to you. Our starting point is Contextual Design, a field method built for exactly that.
What we find often changes the brief. That's the point. A wrong assumption costs little at the start and a lot after launch.
Wet Salty Dog is a two person studio working from Madeira with clients and suppliers all over the world. A combined set of skills in Design and Digital Marketing, mixed with international work experience.
Field research with the people you're building for. On site, on the boat, on the land.
More about our user research workEvidence turned into a product, a service journey or a brand your team can build on.
Websites, digital marketing and go to market. Built by our own developers, or alongside yours.
For a publicly funded programme in Madeira, we lead the field research and the value model behind a new incentive mechanism for landowners.
See how we workOur Strategy Agent asks the questions we'd ask in a first meeting. You leave with a sharper brief. We get what we need to prepare a response and a quote.